Description

This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

  • Spring 2018
  • Fall 2017
  • Summer 2017